New iPhone? These Prime Day deals have you covered

Macworld

The second Amazon Prime Day of 2024 is this week. The ‘Prime Big Deal Days’ sale runs from October 8-9 and we’ll be updating the content below, so stay tuned for the best Amazon Prime Day iPhone deals!

If you’re looking for a new iPhone you may be wondering if the iPhone is on sale for Prime Day. The answer to this question depends on where you are based. If you’re in the U.S., Amazon is not the place to go to buy a new iPhone, however, in other countries, including the U.K., you will find the latest iPhones at Amazon at lower prices than Apple sells them for. iPhone deals are available year-round, but it isn’t usually until Prime Day that the deals are better at Amazon than from carriers and other retailers.

In the U.K., you can find the latest iPhones unlocked at Amazon and at other resellers. Supplies can be limited, and there are usually only small discounts for the newest handsets, but you might see some good deals on the older iPhone models such as the iPhone 14, iPhone 13, and iPhone SE. You can see current deals on various iPhones below. If you aren’t sure which iPhone to buy take a look at our iPhone buying guide and our comparison of every iPhone handset.

If you are in the U.S. there are still deals on Apple products to be had, and plenty of savings on iPhone accessories. So read on to find out how much you can save.

The iPhone models and accessories here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed every Apple product we recommend and we won’t tell you to buy something that’s not an actual deal. The products below are all at or near all-time lows, and we’ve selected what we think is the best configuration for each product type. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks.

Best iPhone deals of Amazon Prime Day

If you’re in the U.K. the iPhone is likely to be on sale for Prime Day. The new iPhone 16 hasn’t been here long so don’t expect big discounts on those iPhones, but we may see cut-price iPhone 15 and older models. Just check that Amazon displays the current Apple price for the older iPhones as Apple recently dropped the prices on these models.

These are the best iPhone deals we are seeing right now:

iPhone 15 (128GB): £681 (£18 off, RRP now £699 )
iPhone 15 Plus (128GB): £799 (RRP now £799)
iPhone 15 Pro (128GB): £899 (£100 off; RRP was £999 DISCONTINUED)
iPhone 15 Pro Max (256GB): £1,099 (£100 off; RRP was £1,199 DISCONTINUED)
iPhone 14 Plus (128 GB): £699 (RRP now £699)
iPhone 14 Pro (256GB): £999 (RRP was £1,209 DISCONTINUED)
iPhone 13 (128GB): £499 (RRP was £599 DISCONTINUED)
iPhone SE (2022): £379 (£50 off, RRP £429)

For all the best Prime Day deals on Apple products see our round-up of the Best Prime Day Apple Deals. To see if other resellers are offering better deals take a look at our Best iPhone deals roundup.

For more deals take a look at our iPhone 16 deals in the U.S and iPhone 16 deals in the U.K and iPhone 15 deals in the U.S. and iPhone 15 deals in the U.K.

Every month we also round up the best iPhone 14 deals, the iPhone 13 and iPhone 13 Pro deals and the best iPhone SE deals.

Prime Day: Best iPhone accessory deals

While Amazon doesn’t sell the latest iPhone in the U.S. outside of the partnership with Boost Infinite, Prime Day can be a great time to get iPhone accessories. Here are the best sales we’re tracking. Have a look at our round up of Best iPhone 16 cases for 16 & Plus, 16 Pro & Pro Max and The best iPhone 15 series cases to see if there are any bargains to be had.

We’re tracking Apple subsidiary Beats alongside AirPods here, but you could also grab a bargain on some headphones by checking our round-up of the Best earbuds for iPhone and best over-ear headphones.

U.S.

Apple MagSafe Charger (2m): $44 ($5 off, MSRP $49)
AirTags 4-pack: $80 ($19 off, MSRP $99)
AirTag: $25 ($4 off, MSRP $29)
AirPods Pro 2 (USB-C case): $168.99 ($80 off, MSRP $249) PRIME BIG DEAL
AirPods Pro 2 (USB-C case): $168.99 ($80 off, MSRP $249) PRIME BIG DEAL
AirPods Max (USB-C): $499 ($50 off, MSRP $549)
AirPods Max (Lightning): $394.99 ($154 off, MSRP was $549 DISCONTINUED)
Beats Pill: $99.99 ($50 off, MSRP $149.95) LIMITED TIME DEAL
Beats Solo 4: $99.99 ($100 off, MSRP $199.95) LIMITED TIME DEAL
Beats Studio Buds: $79.99 ($70 off, MSRP $149.99) LIMITED TIME DEAL

U.K.

AirTag (4 pack): £94 (was £84 last Prime Day, RRP £119)
Single AirTag £28 (£7 off, RRP £35)
AirPods Pro (2nd generation) with MagSafe, USB-C: £179 (£50 off, RRP £229) PRIME BIG DEAL
AirPods (3rd generation) with Lightning Charging Case: £129 (£40 off, RRP was £169 DISCONTINUED)
AirPods (3rd generation) with MagSafe Charging Case: £139 (£40 off, RRP was £179 DISCONTINUED)
AirPods Max (2020, Lightning): £429 (£70 off, RRP was £499 DISCONTINUED)
Beats Solo 4: £149.99 (£50 off, RRP £199.95) PRIME BIG DEAL
Beats Studio Buds: £119.99 (£60 off, RRP £179.99) PRIME BIG DEAL
Beats Pill: £114 (£35 off, RRP £149.99) PRIME BIG DEAL
Beats Studio Pro: £219 (£130 off, RRP £349) PRIME BIG DEAL

Prime Day: How can I get the best iPhone deals?

Many items in the Amazon Prime Day Sale are only open to Prime members, so you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time during the trial window. You’ll also get free one or two-day delivery and access to Amazon Prime Video and all that content.

One tip when you click on a good deal—even if it’s from a Macworld page—is to check that the product isn’t redirected to a refurbished model, and the current manufacturer’s price is listed, as that can make the price drop look a lot better than it is.

In order to take advantage of some Prime Day deals, you need to be an Amazon Prime member. Amazon Prime costs $14.99 / £8.99 / AUD$6.99 on a monthly basis (but can be canceled after 30 days) and gives you two-day free delivery and access to Prime Video.

Prime Day 2024: Our favorite deals

We’ve been tracking iPhone deals for years and know a good one when we see it. Throughout the Prime Day sale, we constantly check Amazon’s listings to find the best deals. We’ve tested all of the models we recommend here and only select the very best deals for publication—so if you see an iPhone listed here, you’ll know it’s at or near its all-time low price. And it’s not just iPhones. For more Amazon Prime Day coverage, check out our other Apple deal roundups: